• Content Writer

    Posted: 05/22/2019

    Content Writer
    Reports to:         VP of Development and Marketing
    Supervises:        Interns (as needed)
    Schedule:            Full time, salary
    Wage Scale:       $35,000 - $40,000 annual equivalent salary
    FLSA Status:       Exempt
    Our work is guided by the needs of Metro Nashville Public Schools, is student centric, and is achieved through partnerships and tangible engagements.
    As the PENCIL team, we will:

    • Be collaborative and transparent
    • Act with integrity
    • Demonstrate kindness and gratitude
    The Content Writer will help PENCIL meet its fundraising and communications objectives by researching, writing, and editing all PENCIL content for both internal and external audiences.
    Under the supervision of the Vice President of Development & Marketing, the Content Writer will serve as “chief impact storyteller” for the organization by writing compelling and timely content for grant proposals and reports; newsletters; website/blog; social media; op-eds; and long-form articles (as needed). The Content Writer will interview and capture first-person transformation narratives from people engaged in and impacted by PENCIL’s work, including students, teachers, school and district leaders, and business and community partners.
    The Content Writer will be a strong and self-directed researcher who can write convincingly about trends in education and youth workforce development, providing a background for PENCIL’s work in a variety of contexts. Collaborating with the Development & Marketing team, the Content Writer will also help refresh PENCIL marketing materials for business and community partners and ensure PENCIL’s topline messages are reinforced, consistent, and impactful across our digital and print pieces.
    Half of this position will be focused on grants management: writing and submitting proposals and post-activity reports, as well as prospecting new potential corporate and foundation grant funders quarterly. The Content Writer records all relevant information in a timely, accurate, and complete manner in PENCIL’s donor database (Salesforce) to assure a complete record of each funder. 
    It is also essential that this Writer be a collaborative member of the Development & Marketing team and can participate in the creation of other fundraising-related writing projects such as donor thank you letters, appeal letters, solicitation emails, etc. when needed. We also expect the Writer to stay connected to program changes and routinely suggest fresh updates to standard proposal language in order to best reflect PENCIL’s programs and achievements.
    Grant Writing and Reporting (50%)
    • Generates revenue for PENCIL programs and services through timely submission of well-researched, well-written, well-documented grant proposals and follow up reports.
    • Outlines timelines for each application or report in order to allow for adequate input and review time by other staff members prior to submission; owns the responsibility of interviewing staff to gather relevant, updated programmatic information.
    • Writes solid drafts of all grant proposals, supporting documents and reports incorporating information obtained from program staff.
    • Successfully utilizes Salesforce to manage and track application and report deadlines & keeps management and staff updated on grant and proposal schedules.
    • Researches and identifies new government, corporate, foundation and private funding sources.
    • Ability to articulate a compelling call for investment.
    • Support the VP of Development in stewarding donors during “off-cycle” times with written program impact stories.
    • Overwhelming desire to attract and retain new donors.
    • Exceptional attention to detail.
    External Communications (35%)
    • Strategically develop content and talking points that align with organization’s annual Marketing and Communications Plan and Editorial Calendar.
    • Compose monthly newsletters in partnership with Events and Marketing Manager.
    • Support Events and Marketing Manager in developing and posting daily content across PENCIL’s social media channels (Facebook, Twitter, LinkedIn, Instagram).
    • Maintain website content, especially donor-facing pages (Impacts, Donate, Get Involved).
    • Interview and compose personal impact stories from PENCIL stakeholders, including students, teachers, school and district leaders, and business and community partners. This will involve traveling to schools and business offices for onsite interviews.
    • Propose and draft op-eds and thought leadership pieces on behalf of PENCIL that can be pitched to local media and business journals.
    Marketing & Partnership Support (15%)
    • Work with VP of Programs to refresh Partnership training and onboarding materials 2-3 times/year.
    • (Preferred) Translate PENCIL Partnership materials into a second language to help PENCIL better engage new Partners in non-English speaking communities.
    • Creation and documentation of replicable systems and processes
    • Perform other functions as assigned by the VP of Development & Marketing
    • EDUCATION – Bachelor’s Degree preferred
    • SKILLS
      • Exceptional written communication skills
      • Exceptional editor
      • Effective researcher of relevant education trends that inform PENCIL’s work
      • Creative thinker who can deliver content that promotes the PENCIL brand
      • Critical thinker who displays sound judgement in prioritizing problems to solve and opportunities to pursue
      • Highly organized, deadline driven, and detail oriented
      • Strong interpersonal skills, maturity, and good judgment
      • Capable of communicating with a diverse range of individuals
      • Proficient knowledge of Microsoft software
      • Multilingual (preferred) – ability to translate PENCIL materials into language(s) other than English to help the organization outreach to new partners and investors
    • EXPERIENCE at least 3 years’ relevant experience, preferably in nonprofit fundraising, grant-writing, or journalism/communications; and a demonstrated ability to produce original and compelling messages
    • CONFIDENTIALITY – ability to manage sensitive information in a professional and confidential manner as outlined in PENCIL’s Confidentiality Policy

    • Manual dexterity enough to reach/handle items; works with the fingers; and perceives attributes of objects and materials.
    • The employee is required to stand, walk, climb and balance. 
    This position works 40 hours each week, typically Monday – Friday 8 a.m. – 5 p.m., with occasional evening and weekend hours for special events. However, schedule flexibility is available on an as-needed basis.
    This job profile is not intended to be all inclusive of tasks required, it is to provide a general description of essential job responsibilities.
    PENCIL is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.
    Please send a cover letter, resume, three professional references, and two writing samples (preferably one shorter and one longer, for different audiences) to hr@pencil615.org. Successful final candidates will be asked to complete an onsite writing and editing assignment as part of the screening process.
    Please, no phone calls.
    Thank you for your interest in PENCIL!