From the Nashville Entrepreneur Center:
Strategic Planning is the First Step to EVERY Successful Marketing Plan
Thursday, May 28th
1:00 pm - 2:00 pm CDT
“If you don't know where you are going, you'll end up someplace else.”
― Yogi Berra
The biggest mistake we see in marketing is premature execution. Before an entrepreneur even attempts to define a "Win," they've cranked up the marketing activity, certain this new tactic is THE answer. It's the "Ready - Fire! - Aim" approach.
We've talked to hundreds of entrepreneurs - fueled with dreams of tactical success - ready to spend money before they've even considered "What is a win?"
We'll take participants through an analysis of the current state of their business. We'll help them define and quantify their goals (win), their company's unique attributes and brand, audiences and target market, and the marketing assets (website, social, advertising, etc.) they'll need to measure the effectiveness of their marketing dollar...and WIN!